A stage is a great place to tell a story. But the magic doesn't have to stop at the back row or when the curtain comes down.
A stage is a great place to tell a story. Seeing something happen right in front of your eyes has a special power. It can be life-changing and magical.
But the magic doesn't have to stop at the back row or when the curtain comes down. Live streaming and digital let you do so much more, as an artist and a businessperson.
Imagine, for example, that you’re producing Mondale!, a musical about the 42nd Vice President, Walter Mondale. It’s on its way to Broadway and the hottest show in years. If you make it on Broadway, the run lasts years. The show tours the world and makes money on licensing.
But people want more! At most, a few thousand people each night see Mondale! But all over the world, people want in! How do you serve them all and tell a more complete story?
Here are just a few ideas...
What do livestream audiences want? We conducted a nationwide survey and here's what we found.