Video: The Value of Infinite Audience

The big challenge with marketing in-person events is that everyone has to show up at the same place.

The big challenge with marketing in-person events is that everyone has to show up at the same place. That means that 99.9 + percent of all potential fans aren’t really potential buyers. Simply because they can’t physically go to the show.

Jim McCarthy

Founder - CEO

CEO and Co-founder Stellar and TEDxBroadway and author of Beyond the Back Row: The Breakthrough Potential of Digital Live Entertainment and Arts